My vision behind Amira Lashes came due the lack of black owned lash businesses in the beauty field. The growth and demand of the lash business has also been extremely overlooked.

I also found that there weren't much lashes on the market that complimented my eye shape.What separates us from the rest is that we specialize in the creation of soft cotton band lashes — bendable to and suitable for everyone's eye shape.

A lot of drugstore lash brands play it safe when it comes to their lash selection and I believe that lashes must stand out in any makeup look — whether it's a smokey eye or casual day look.

That's when Amira Lashes was born. We play on the idea of quality and aesthetics.

Quality shouldn't always come with a huge price tag, and neither should good lashes. I wanted to create a brand that was not limited to but inclusive to people of color, all ages and genders.

- Alyssa